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Direct Marketer of the Year Banquet

If you're in direct marketing, chances are you already know we have many of the industry's luminaries right here in New England. Every year, NEDMA recognizes one of these leaders with the prestigious Direct Marketer of the Year Award.

On May 11th, 2011, join us as we celebrate some of this year's most significant direct marketing accomplishments. We'll recognize NEDMA's Direct Marketer of the Year, along with the winners of the Prodigy Award, the NEDMA Service Award and the NEDMA Lighthouse Award.
 
Recognizing our 2011 Direct Marketer of the Year: Nancie Freitas, CMO, Constant Contact
 
Keynote Speaker: Todd McClain, Vice President, CRM & Analytics - Vistaprint North America

“Building a world-class marketing organization”
 
Vistaprint's Todd McClain will demonstrate how to transition from a startup with an idea to a world-class marketing organization. He will offer examples and best practices in creatives, analytics and getting to know your customers – not just their behaviors.
 
Todd McClain is Vice President of CRM and Analytics for Vistaprint's North American business unit where he's responsible for all aspects of retention marketing.This includes direct marketing initiatives driving repeat revenue as well as overall customer experience strategies. He and his team's main goal is to grow the lifetime value of Vistaprint customers using a variety direct marketing channels such as email, direct mail, and catalog.

Prior to his current role, he held a variety of analytics positions within Vistaprint. Todd held increasing levels of responsibility within analytics building the business, channel, and web analytics teams during his tenure. Prior to joining Vistaprint, Todd held database marketing and analytics positions at WearGuard (now Aramark) and HealthAct. Todd earned his B.A. in statistics from Castleton State College. Todd joined Vistaprint in December 2002.

Cocktail Reception from 5:00pm-6:00pm
Dinner and Awards from 6:00pm-8:30pm
 
Members and their guests: $50 until May 10th; Non-members: $60 until May 10th. Add $10 after May 10th.
 
Seating is limited. Reserve your seat for the Direct Marketer of the Year Dinner today!

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