The 31^st Annual New England Direct Marketing Association
Awards for Creative Excellence

Awards Show Details

DEADLINES
Enter on or before January 17th, and save $20 per entry! The early entry fee is only $110 per entry for members and $130 per entry for nonmembers. After this date, the entry fee will be $130 per entry for members and $150 per entry for nonmembers.

JUDGING CRITERIA
NEDMA Awards are given based on a combination of factors, including the results of each entry and the excellence of the solution. Results are essential in all categories except "Technique." Judges are REQUIRED to disqualify entries with no results.

By including results, you will assist the judges in identifying the most effective and creative direct marketing solutions. Please use the results section of your entry form to list response rates, orders, sales and profitability figures; traffic generation figures; response, conversion, and renewal rates; and cost per response or sale. If you are unable to share actual numbers, please use comparison figures. For example: "Response improved by 50% over previous direct mail."

SPECIAL
If you're entering for the first time, or the first time in at least three years, entries are $85 each if submitted by February 6th.

AWARDS
First, Second, Third place awards will be given in each category and a single award will be given for Best of Show. Winners will be honored at the NEDMA 2012 Awards Show & Banquet on June 2012.

ELIGIBILITY
All work completed and dropped (mailed, broadcast, inserted, etc.) between 7/1/10 and 12/31/11 is eligible. Please supply date of first publication, broadcast, or posting on your entry form. Members and non-members of the New England Direct Marketing Association may enter, including marketers and clients: direct marketing, advertising and in-house agencies, freelancers, suppliers to agencies and marketers such as printers, photographers, and letter-shops; and any company or individual that creates or produces marketing communications. Either the marketer or the agency must be located in New England or represent New England clients in the entries to qualify.

CATEGORIES
Categories are grouped as follows: Print, Direct Mail, Broadcast, Catalog, Interactive, Other Media, Technique, Integrated Multimedia Campaigns, DM on a Shoestring and a new category, Back from the Brink. You may enter each piece in up to and not more than three sub-categories. When you enter the same piece in multiple categories, you must submit two additional entry forms, an additional entry fee and sample per category.