NEDMA's 1st Annual DM Boot Camp

SPECIAL $99 INDIVIDUAL MEMBERSHIP OFFER for BOOT CAMP PARTICIPANTS ENDS 10/25/19. SAVE $50! 


PROGRAM SLIDES WILL BE AVAILABLE SOON.

The industry is changing every day, and sometimes it’s a race to just stay on top of the changes.
So, join NEDMA for its very first BOOTCAMP designed to take us all back to the basics and forward!

Whether you are a CMO needing to keep up on the latest trends, or newly hired marketing professionals with fewer t
han 2 years’ experience, this event will keep your skill set in tip-top shape!

 

When: October 21, 9:00 AM - 4:00 PM; Where: Microsoft, 5 Wayside Road, Burlington, MA
 

Sponsored by Japs-Olson Company; Overdrive Interactive; Data-Mail, Inc.Sheppard Envelope; W+D North AmericaHunt Direct Agency

Here’s the Program at a Glance - Session Details Below
 

8:30 – 9:00 AM Check-in, Coffee, Networking
 

9:00 Welcome, Mariah Hunt, NEDMA President


First Sessions: The basics of data, social and direct mail

9:05 – 9:40 AM - Data-driven Marketing – Get on Board!
Lisa Couture, MBA, PMP, Head of Client Relationships, KleerMail   

Ethan Bukowiec, Marketing Manager, KleerMail


9:45 - 10:25 AM - Social 101 – "Steps you need to take to use social media efficiently and effectively"
Bob Cargill, Social Media Marketer, Copywriter, Content Creator, Cargill Creative
Jeff DeSocio, Owner/Principal, AIMC Business Solutions  

10:30 – 11:10 AM – 
“WE’VE COME A LONG WAY LADY….But Still Have a Long Way To Go”

Telling Herstory in Marketing

MODERATOR,  Julie Hall, Founder/Managing Partner, Communitas Global

Former Arnold, HAVAS, Weber Shandwick, MSL

PANELISTS::
 
Sarah Montague, CMO Group, Forrester Research, Former Arnold, WGBH, Bright Horizons, Mom Central, Yankee Publishing, LoJack; Anne-Marie Kline, Former CMO LIving Proof, Digitas, Arnold; 
Sarah Amitay, CMO, Elemental Beverage, Former Digitas, Arnold, HAVAS Media, Medulan Health, Hill Holliday, FUJI; 
Meredith McHale, Communitas Global; Former MSL, Daily Candy, Genuine

 

11:10 – 11:20 AM Break

 

Second Sessions - Diving deeper - 1


11:20 -12:00 PM – The Do’s and Don’ts of Cannabis Marketing
Dan Serard, Business Development Executive, Cannabis Creative Group 

 

12:00 -12:40 - Creative 201 – "How great design promotes engagement and response through the lens of neuroscience and psychology"

Dan Greenwald, CEO, Chief Creative Officer, White Rhino  

 

12:40 -1:30 PM – Lunch/Networking

Special Chair Yoga Session and Guided Meditation by Laurel Kilbourn, Owner, OM in the Office 

 

Third Sessions - Diving deeper - 2


1:30-2:20 PM - DM 101 Panel – "The basics of today's most responsive direct marketing medium"

Moderator/Panelist: Mariah Hunt, President, Hunt Direct Agency
Panelists: 
Alex MacAaron, Executive Creative Director & Queen B, B Direct Marketing Communications
Kerry Hannify, Director of Account Services, Data-Mail, Inc.

 

2:30-3:10 “Direct Mail in an Omnichannel World” Ray Van Iterson, Manager of Innovation and Product Development, New Products and Innovation, United States Postal Service 

 

3:20-4:00 -"Managing the Future of Your Work"

Tom McDonough, Career Consultant, Institute for Career Transitions   

Deborah Burkholder, Executive Director, Institute for Career Transitions

  

====================================================================================================

Who should attend this program: 

  • Marketing Managers and Assistant Marketing Managers

  • Agency Client Service professionals and Campaign Managers who work with agency specialists to build integrated marketing programs

  • Chief Marketing Officer or Owner of a small business with a need for smart, effective marketing

  • Newly hired marketing professionals with fewer than 2 years’ experience in the field

Pricing:
NEDMA Members: $49 

Non-Members: $79
Special $99 offer - new members only - this program + a one year membership 

Questions? Email beth@nedma.com

=====================================================================================

SESSION DETAILS:

 

9:05 – 9:40 AM - Data-driven Marketing – Get on Board!
Lisa Couture, MBA, PMP, Head of Client Relationships, KleerMail   

Ethan Bukowiec, Marketing Manager, KleerMail

Data-driven marketing – also known as DDM – is a multi-faceted concept. 

This session will help discern some key concepts around data-driven marketing so you can more easily understand what it is, why it’s important, and how to apply it to your marketing programs.

 

The areas we will cover are how to Capture, Analyze, and Optimize your data. The goal is to have you leave the discussion with ideas on next steps to consider as you look to enhance your data-driven initiatives.

 

Lisa Couture, Head of Client Relationships, KleerMail, is a dynamic direct marketing professional with a record of developing and delivering complex direct marketing programs and designing a range of business strategies to solve for critical business needs, resulting in improved return on investment and increased customer engagement. 

 

25 years of experience leveraging people, processes, technology, and data to drive greater results. Lisa works with clients across multiple industries including Wealth Management, Insurance, Retail, Hospitality, Healthcare, Technology, and Fundraising to harness the value of data and align it with the right tools to generate optimal performance. 

Ethan Bukowiec, Marketing Manager, KleerMail has worked across a number of marketing functions throughout his career and continues to do so at KleerMail. While his daily activities may range from content strategy and development to database management, his focus is always on building KleerMail’s presence as a Direct Marketing thought leader and technology partner.


9:45 - 10:25 AM - Social 101 – "Steps you need to take to use social media efficiently and effectively"
Bob Cargill, Social Media Marketer, Copywriter, Content Creator, Cargill Creative
Jeff DeSocio, Owner/Principal, AIMC Business Solutions  

 

Most businesses and brands use social media in some way, shape or form to connect with their customers, clients, connections and constituents. However, many organizations are learning how to navigate such online networks as Twitter, Instagram, LinkedIn, YouTube and Facebook the hard way, discovering best practices and principles on their own through costly trial and error. During this session, we’ll walk you through the steps you need to take to use social media efficiently and effectively. You’ll learn how to connect with your audience there, communicate with them and convert them into loyal, long-lasting followers, fans and friends.

 

Bob Cargill, who was the New England Direct Marketing Association's "Direct Marketer of the Year" in 2009, is a copywriter, content creator, social media marketer, consultant, teacher, presenter and public speaker. Not only has Bob presented many times about social media, copywriting and marketing, he has been published or quoted in his areas of expertise in countless media outlets. He also has his own podcast on marketing and a YouTube channel with hundreds of videos. The current president of the American Marketing Association Boston, a past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy, Bob is always happy to contribute in any way possible to the advancement of the industry in which he earns his livelihood.  


10:30 – 11:10 AM– “WE’VE COME A LONG WAY LADY….But Still Have a Long Way To Go”

Telling Herstory in Marketing

 

Women in advertising and marketing have always had it somewhat easier than their sisters in finance and technology. The past two decades have seen immense changes in how women are perceived in the workplace and what it takes to succeed as a woman in marketing….or even a woman in business. The last two decades of the last century previewed changes that paved the way for the women leaders of today. How have things changed? What strategies should women continue to employ to make it in today’s rapidly changing work environment? How can women leverage the soft skills that we inherently possess to help emerging leaders succeed and continue to succeed ourselves as we age? Join these successful marketers--with over a century of experience among them---discuss what pivotal moments defined their career decisions, impacted their life choices and made them most proud.

 

MODERATOR

Julie Hall, Founder/Managing Partner, Communitas Global

Former Arnold, HAVAS, Weber Shandwick, MSL

 

PANELISTS

Sarah Montague, CMO Group, Forrester Research

Former Arnold, WGBH, Bright Horizons, Mom Central, Yankee Publishing, LoJack

 

Anne-Marie Kline

Former CMO LIving Proof, Digitas, Arnold

 

Sarah Amitay, CMO, Elemental Beverage

Former Digitas, Arnold, HAVAS Media, Medulan Health, Hill Holliday, FUJI

 

Meredith McHale, Communitas Global

Former MSL, Daily Candy, Genuine

11:20 -12:00 PM – The Do’s and Don’ts of Cannabis Marketing
Dan Serard, Business Development Executive, Cannabis Creative Group 

 

Join Dan Serard on a marketing overview of the do’s and don’ts of the cannabis industry. As the new market emerges, there are very strict guidelines that marketing professional must adhere to. In order to be successful in the cannabis industry a company must be strategic on the approach to market its business and navigate the platforms that are available for use.
 

Dan Serard joined Champ in the summer of 2018 as a Business Development Executive for Cannabis Creative Group. With years of experience in the health and wellness industry, Dan’s background as a business development professional complements his interest in the innovating world of cannabis. Before joining Champ, Dan managed multiple health clubs in downtown Boston and in Santa Monica, California, where his focus on business development shed new light on the concept of corporate wellness. He’s also embraced sales roles in the biotech and software industries for numerous start-up companies. Dan holds a Bachelor’s degree in Recreation Management and Policy with a focus in Business Administration from the University of New Hampshire. Today, when he’s not in the office, Dan can most likely be found outside – his passions include hiking, snowboarding, fishing, camping, traveling, and playing basketball, to name a few.

 

12:00 -12:40 - Creative 201 – "How great design promotes engagement and response through the lens of neuroscience and psychology"

Dan Greenwald, CEO, Chief Creative Officer, White Rhino  

 

Human beings are attracted to beautiful design. Our brains are actually wired to respond emotionally to beauty. We value beautiful things more and perceive them as being higher quality – regardless if they actually are better. In business, the value of great design and its impact has never been higher. On the other hand, for example, more than 90% of the reason users disengage from marketing has been shown to be caused by poor design. And we make such visual assessments in about 50 milliseconds, subconsciously. That’s how long a designer has to make a good impression. 

 

In this session, White Rhino Chief Creative Officer Dan Greenwald will dive into the neuroscience and psychology behind design and how to use it to your advantage to persuade audiences. Dan will provide examples from his own 30-years of traditional and digital direct marketing experience, including both good and bad examples of design and how those designs directly influence engagement, response rates, and purchasing behavior. 

 

Dan Greenwald is the founder and Chief Creative Officer of White Rhino, a strategic marketing firm with offices in Boston and San Diego. Dan’s B2Me process combines principles of neuroscience, psychology, and marketing and is the driving force behind hundreds of successful marketing programs for B2B and healthcare companies, globally. Dan has been recognized with numerous industry awards for design, digital, strategy, advertising, and branding and is a frequent guest speaker locally and nationally and guest lectures at many Boston area graduate schools.

 

12:40 -1:30 PM – Lunch/Networking

Special Chair Yoga Session and Guided Meditation by Laurel Kilbourn, Owner, OM in the Office 

 

1:30-4:00 PM: Third Sessions - Diving deeper - 2


1:30-2:10 PM - DM 101 Panel – "The basics of today's most responsive direct marketing medium"

Moderator/Panelist: Mariah Hunt, President, Hunt Direct Agency

Panelists:

Alex MacAaron, Executive Creative Director & Queen B, B Direct Marketing Communications
Kerry Hannify, Director of Account Services, Data-Mail, Inc.

According to the DMA and the USPS, direct mail is on the rise with increased response rates that top digital direct marketing rates by 500-900%.

Of course, here at NEDMA, we never gave up on direct mail.

 

That's why we invite you to join us for DM 101.
 

This valuable seminar will cover the basics of today's most responsive direct marketing medium. From tried and true principles to some of the latest industry innovations.

 

Three direct mail pros will walk you through the essentials you need to know:

• Strategy and Client Service
• Creative Exploration, Presentation and Design
• Production, Print Management and Mailing

 

You'll leave the seminar with techniques and insights you can put to work immediately. Improve response rates for your current campaigns and uncover new opportunities to put the power of direct mail to work. Help your business generate qualified leads, nurture prospects, upsell and cross-sell current customers, and more ... all while saving time and money.
 

Alex MacAaron has more than three decades of experience in direct and new media, and is the founder and Queen B of B Direct. Other positions have included Executive Creative Director at DRG/SourceLink; and Vice President/Creative Director at Berenson Isham; Cuneo Direct; and Redgate. Recipient of dozens of awards, she has developed campaigns for Polaroid, Sears, Forrester, Eddie Bauer, Club Med, NYNEX, Stride Rite, HBO, and Chevrolet. She was 2003-2004 President of NEDMA, New England’s Direct Marketer of the Year in 2008, and is co-author of the book, The New Marketing Conversation.

Kerry Hannify has been in the Direct Mail industry for over 19 years. Her first job in the industry was as the Quality Manager in the Lettershop at Data-Mail. She now is responsible for the Quality of the entire company including print, data processing and lettershop. Her goal is to have happy customers.  One of the components of keeping happy clients is introducing new formats that are postal compliant, but still stand out in the mailbox.

Kerry has her Bachelor’s Degree in Business Management from University of Vermont, and her Graduate degree in Engineering Management from Western New England College.  She is a Six Sigma Black Belt, Certified Mail Professional with Idealliance, Mail Design Professional with the USPS, and a Color Management Professional.  She is active in NEDMA, MTAC, Idealliance and her local PCC.

Mariah Hunt, President, Hunt Direct Agency is a Direct Marketing industry veteran. She is also the current President of the New England Direct Marketing Association. A print production, data processing and lettershop expert, Mariah has helped many clients realize cost efficiencies in the data processing, print and lettershop areas. She is considered a postal expert by her peers.  During her career, Mariah has worked with such top name clients as: Monster.com, Crabtree & Evelyn, Toys R US, Shaw’s, General Motors, FedEx, Home Depot, and many others.  In her spare time, Mariah fosters dogs for Big Fluffy Dog Rescue and Sweet Paws and is a High School Football booster volunteer for Holy Name High School in Worcester.

2:15 - 3:10 “Direct Mail in an Omnichannel World”

Ray Van Iterson, Manager of Innovation and Product Development, New Products and Innovation, United States Postal Service

 

  • Impact of mail on omnichannel campaigns

  • Informed Delivery

  • USPS Promotions

Ray Van Iterson is responsible for coordinating the Postal Service’s identification and development of longer term product development opportunities.  This includes the review of industry and technology trends, and the development of services to meet emerging customer needs.

 

At the Postal Service, Ray has worked in Finance, Strategic Planning, and Marketing. 

Prior to joining the Postal Service, Ray was a strategy consultant with the Boston Consulting Group and Dean & Company, Director of Research Services at the Syndicated Research Group, and Vice President of Strategy at Brainbench.

 

Ray has an AB in Economics from Harvard University, and an MBA from the Richard Ivey School of Business.

3:20-4:00 -"Managing the Future of Your Work"

Tom McDonough, Career Consultant, Institute for Career Transitions   

Deborah Burkholder, Executive Director, Institute for Career Transitions

How do you manage your career path in a “pathless land” – aka a career landscape that is constantly, and unexpectedly changing. Self-awareness, learning agility, communication and persuasion skills play a key role in effectively positioning for your next opportunity. Tom McDonough and Deborah Burkholder, from the Institute for Career Transitions, will provide you with strategies for developing and honing your career compass.

Tom McDonough is director of programs and founding Board member for the Institute for Career Transitions. A career and life coach, Tom has been part of the ICT coaching team since its inception. His career has allowed him to experience many roles: chemist, martial arts instructor, minister, holistic health practitioner, teacher, writer, program developer, career/life coach and business owner. The underlying theme in his career is helping people clarify and align personal and career goals with their core values—their Unique Organizing Principle (SM). Tom@ictransitions.org

Deborah Burkholder is the Executive Director for the Institute for Career Transitions and chief architect of the ICT Collaboratory, an experiential co-learning community developed to help professionals navigate a changing economic landscape. Building on her experience and career in human resource management, talent acquisition and development, coaching, and systems design, she is a catalyst for creating continuous learning environments. Her impact is enhancing the use of talent in solving problems driving toward better societal, organizational, and economic outcomes for all. She is active in the human resource, career coaching, technology, financial services, innovation, and entrepreneur communities.  Deborah@ictransitions.org

======================================================================================================

Pricing:

NEDMA Members: $49 

Non-Members: $79

Special $99 MEMBERSHIP offer - new members only - this program + a one year membership - Regular DUES price $149 (save $50). Offer available until 10/25/19.


 Questions? Email beth@nedma.com

 

© 2018 by the New England Direct Marketing Association, Inc.  Proudly created with Wix.com