Always-On Account Based Marketing ---Reaching People Who Can Actually Buy!
with Harry J. Gold, Founder & CEO, Overdrive Interactive
This quick presentation will take you through the essential ingredients of a steady state ABM program that consistently puts your brand, messages and offers in front of the right people at the right companies. It will show you how to reach and engage with the people who can actually buy what you sell.
- Building a comprehensive ABM target list of companies and people with the scale
to make a difference
- Buying media that targets those exact companies and people
- Triggering nurture and sales campaigns for the ABM prospects that engage
- Creating a set of ABM metrics that matter
About the Presenter
Harry J. Gold is the Founder and CEO of Overdrive Interactive, an award winning digital
marketing firm in Boston specializing in B2B marketing. Harry and Overdrive’s B2B
experience includes IBM, GE, EMC, Dell, Progress Software, Dynatrace, Pegasystems,
Mimecast and many other ROI focused organizations. He also serves on the board of
the New England Direct Marketing Association, as a chair for the Marketing Technology
Summit and is a digital marketing instructor for the Association of National Advertisers.
To sign up for this webinar at no charge: https://overdriveinteractive.zoom.us/webinar/register/WN_TL_jYA9uRWSHf9eMzLOW1Q