The industry is changing every day, and sometimes it’s a race to just stay on top of the changes.
So, join NEDMA for its 2nd BOOT CAMP designed to take us all back to the basics and forward!

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Whether you are a CMO needing to keep up on the latest trends, or a newly hired marketing professional with fewer than 2 years’ experience, this event will keep your skill set in tip-top shape!
 

Here’s the Program at a Glance - Session Details Below
 

8:30 – 9:00 AM Check-in, Coffee, Networking
 

9:00 Welcome, Mariah Hunt, NEDMA President

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9:10-10:00 AM - Opening Session - The Basics

Learn how & why Omni channel Personalization is a marketing game-changer in 2020!
Speakers: George Xifaras, Chief Technology Officer, Spire.Net,
Nancy Carson, Account Executive, Spire.Net,
Beth Caviston, Senior Account Executive, Spire.Net

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10:10-11:00 AM - Second Session  - Diving Deeper into Data
Leveraging the latest Data techniques to drive measurable results for B2B marketers
Ted McNulty, Vice President Sales, AdDaptive Intelligence

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11:00-11:10 AM  Networking Break

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11:10-Noon - Third Session - Wrap-Up: Multi-Channel Approach to Direct Mail

Enhancing your direct mail campaign through a multi-channel approach

Megan Allinson, Integrated Marketing Director, BKM Marketing

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SESSION DETAILS

 

9:10-10:00 AM
 

Learn how & why Omni channel Personalization is a marketing game-changer in 2020!
Speakers: George Xifaras, Chief Technology Officer, Spire.Net,
Nancy Carson, Account Executive, Spire.Net,
Beth Caviston, Senior Account Executive, Spire.Net 

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Spire (www.spire.net) is a full-service printing & technology expert that executes Omni channel campaigns using our suite of Marketing Technology. Our solutions are utilized by many Fortune 500 companies with amazing results! Our CTO will present this exciting topic during the NEDMA Annual Boot Camp. The areas that will be covered will help you gain a better understanding of Omni channel personalization and how to execute complex customer journeys that will deliver results!
 

We will start off with the basics and work our way up to some advanced learnings around Omni-channel personalized marketing, customer journeys and analytics.
 

Marketing continues to evolve and marketers understand that they have to engage their customers using Omni channel personalization. Customers’ expectations have changed and how your brand communicates with them, including leveraging the appropriate channel, determines the results.

Spire will introduce our SaaS MarTech platform and show an Omni channel personalized campaign. See how customer journeys can help take your marketing automation to the next level. We will also cover how our Spire’s Periscope System can help gather valuable analytics around your customer’s journeys and campaigns.

Tips, techniques and marketing strategies will help you get the most out of your personalized marketing campaigns.
 

George Xifaras, CTO, Spire.Net (www.spire.net) (@gxifaras) is a 25 year technology expert, working with Fortune 500 companies, who is creating solutions in the #MarTech space. George has a detailed understanding of Omni channel personalization, triggered campaign execution, print production, managing creative agencies, ecommerce ordering, digital marketing strategies, automated multi-channel campaign execution, international print, fulfillment, procurement, Print-On-Demand (POD) web portals and the broader printing/publishing industry. George’s work experience spans across industries such as software consulting, fractional private jet/aircraft ownership, healthcare, banking, finance, luxury real estate, waste management, retail, and management consulting. George is also President of Hellas AHEPA Lowell Chapter #102 (facbeook.com/AHEPA102) that is a local community focused philanthropic organization with over 200+ active members.

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10:10 - 11:00 AM

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Leveraging the latest Data techniques to drive measurable results for B2B marketers
Ted McNulty, Vice President Sales, AdDaptive Intelligence

Session Highlights:

B2B marketers are under increasing pressure to continue delivering qualified leads as their target audience shifts to Online and Mobile channels when researching products to buy.

The good news is the proven techniques that B2B marketers have used for years are the same ones that can be applied to run successful Digital campaigns.

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Learn how to leverage offline data like NAICS/SIC codes, customer files, prospect lists and CRM data to target Online/Mobile campaigns, and consistently generate high volumes of quality B2B leads.

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Key Takeaways:

• Learn how to execute cost-effective "Account Based Marketing" programs to reach key decision makers at a target list of accounts.

• Analyze your existing customers to create profiles that can be used to target "Look Alike" audiences.

• Learn how to leverage "First Party" data like customer/prospect lists to target effective Online and Mobile campaigns.

Understand how traditional B2B marketing techniques (like NAICS/SIC Code targeting) can be applied to the Digital world.

Ted McNulty is VP of Sales for AdDaptive Intelligence, a company specializing in helping direct marketers easily add a digital component to their direct mail and email campaigns to increase response rates and drive measurable results. Ted started his direct marketing career at Dun & Bradstreet, and later applied this experience to build successful direct response sales teams at leading Online and Mobile companies, including Lycos, NameMedia and Millennial Media.

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While at Lycos, Ted managed a 23-person direct response team which generated over $15 million in digital revenue, he grew a revenue stream from zero to $10 million while at NameMedia and built a team at Jumptap responsible for over $65 million in annual revenue by creating effective Mobile direct response campaigns for leading brands including Allstate, Target and TurboTax.

 

11:00 - 11:10 AM - Networking

 

11:10 - Noon 

 

Enhancing your direct mail campaign through a multi-channel approach

Megan Allinson, Integrated Marketing Director, BKM Marketing

 

Session Highlights: From this session, you’ll walk away with a better understanding of

• The importance of moving away from a siloed approach to a more integrated campaign approach

• Why direct mail matters in a multi-channel/omni-channel world

• How to incorporate direct mail into your multi-channel/omni-channel campaigns – best practices

 

About Megan Allinson

With nearly 17 years of strategic marketing experience, Megan partners with BKM Marketing’s clients to develop their marketing communication plans and strategies which deliver against business and marketing challenges and objectives.

Megan’s background ranges across multiple marketing disciplines including digital and direct, relationship marketing, and traditional advertising, while her industry expertise encompasses financial services, insurance, travel & hospitality, and healthcare.

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Who should attend this program: 

• Marketing Managers and Assistant Marketing Managers

• Agency Client Service professionals and Campaign Managers who work with agency specialists to build integrated marketing programs

• Chief Marketing Officer or Owner of a small business with a need for smart, effective marketing

• Newly hired marketing professionals with fewer than 2 years’ experience in the field

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Pricing:

 $20 - NEDMA Members 
 

 $45 - Non-Members 

 $89 - 1 year Membership + this event + all NEDMA membership benefits including many free & discounted events

 

Questions? Email beth@nedma.com

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