Thu, Jun 17 | Webinar Series

NEDMA's 5 Ds of Direct Mail: Data, Delivery, Due Diligence, Digital, Design (1)

Here's your opportunity to learn the latest about why you need to include direct mail in your marketing mix. Clearly, direct mail is alive and well. This program will help you use mail to the best of its advantage. Sponsored by Japs-Olson Company - www.japs-olson.com
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Time & Location

Jun 17, 9:00 AM – 1:00 PM
Webinar Series

About the event

Three sessions: 

June 8, 9:00-10:00 AM - Data Security is more than Confidentiality Speaker: Charles J Kolodgy, Principal, Security Mindsets LLC.

June 10, 9:00-10:00 AM - Direct Mail Demystified Speaker: Christine J. Erna, VP of Professional Services, TEC Mailing Solutions

June 10, 10:00 - 11:00 AM - Augmenting Digital Marketing with Direct Mail – 6 Tips to Boost Response Rates

Speakers: Andrea Ahearn, Client Services Director, BKM Marketing; Megan Allinson, Integrated Marketing Director, BKM Marleting  

PROGRAM DETAILS

June 8, 9:00-10:00AM - Data Security is more than Confidentiality Speaker: Charles J Kolodgy, Principal, Security Mindsets LLC

It is critical to protect data.  There are business and legal reasons to ensure that the data you acquire is protected.  The presentation will discuss they types of data that need to be protected.  It is generally understood that data needs to remain confidential but there are other equally important components of data security.

This presentation will discuss these basic elements of data security which includes Confidentiality, Integrity, and Availability.  In addition to explaining why these building blocks are important to data security, the briefing will explain some of the ways criminals acquire data.  Finally, there will be a discussion on some of the products and techniques that everyone can use to protect their data.

Charles Kolodgy is a security strategist, visionary, forecaster, educator, historian, and advisor. He has been involved in the cyber security field for over 25 years. His views and understanding of information and computer security were shaped during his years at the National Security Agency. During that time he held a variety of analyst and managerial positions. Following NSA was a research vice president covering security markets for IDC and then a senior security strategist for IBM Security.

Over the years he has identified market trends and authored numerous documents to explain market realities. He has spoken at many security conferences and events, including the RSA Conference, CIO Conference, CEIG, and IANS and been widely quoted in the press. He is best known for naming and defining the Unified Threat Management (UTM) market which continues to be one of the strongest cyber security markets with vendor revenue of $3 billion per year. He has been a leading analyst on application security, encryption, and the human element. Charles regularly writes articles posted at SecurityBoulevard.com. He sits on advisory boards for a number of companies. Charles holds a B.A. in Political Science from the University of Massachusetts at Lowell and an M.A. in National Security Studies from Georgetown University.

June 10, 9:00-10:00 AM    Direct Mail Demystified Christine J. Erna, VP of Professional Services, TEC Mailing Solutions

Preparing and delivering effective mail is not an advanced science, but it does require thought, preparation and effort. While there is not a regimented set of exact procedures for effective direct mail campaigns, there are specific sound procedures and address standards which should be followed.

Come learn the tips, tricks and best practices in preparing your direct mail campaign to present to the US Postal Service for delivery.

Combine a campaign with a promotion offered by the US Postal Service and you’ll save 2% off your postage costs which will increase your ROI. Take away essential knowledge of value-added services that increase the value of a direct mail piece through the communication lifecycle. We will share industry resources to enable an increased opportunity to apply these best practices.

Christine Erna has 30+ years of expertise and experience in Mail, Postal, Print, direct mail marketing, workflow analysis, and education/training. Christine background comes from a variety of leadership positions within the industry. She combines extensive knowledge of postal rates, USPS operational processes, regulations, and technology with Six Sigma process improvement strategies to help clients analyze and improve their end-to-end mailing processes.

Christine is a nationally recognized thought-leader and speaker in the print, mail and postal industries. She is a frequent speaker at various industry events, conferences and tradeshows, including the National Postal Forum, Postal Customer Council (PCC) events, Xplor19, Print19 and MAILCOM.

Christine has prepared business strategies and roadmaps to achieve client objectives, defining processes and solutions with measurable ROI and imbedded controls. Specialties: Postal Affairs, Mailpiece Design, Returned UAA mail, expert consultant on business process improvement, workflow, mail production. Professional Speaker on Direct Mail Marketing - Mailpiece Design - Address Quality and Postal Requirements

June 10, 10:00-11:00 AM Augmenting Digital Marketing with Direct Mail – 6 Tips to Boost Response Rates

Speakers: Andrea Ahearn, Client Services Director, BKM Marketing Megan Allinson, Integrated Marketing Director, BKM Marketing

Improve marketing response rates by strategically incorporating direct mail into your digital marketing. While you may already be leveraging both channels, the real lift comes from having the two mediums fully integrated, connected, and working together. We’ll share with you 6 tips to boosting response rates when direct mail and digital are integrated and working together.

Andrea Ahearn brings 13+ years of marketing and media experience to BKM Marketing.  As the Client Services Director, Andrea is responsible for ensuring clients meet and exceed their business objectives. With a focus on the B2B space, and Financial Services in particular, Andrea’s goal is to master client business priorities and pain points in order to design cost-effective solutions. Andrea‘s background includes campaign strategy and execution across print, digital, broadcast, social, and programmatic media, as well as planning and negotiating event sponsorships and local marketing initiatives.

Megan Allinson brings over 15 years of strategic marketing experience to BKM Marketing. As the Integrated Marketing Director, Megan partners with clients to develop their marketing communication plans and strategies which deliver against business and marketing challenges and objectives. Megan’s background ranges across multiple marketing disciplines including digital and direct, relationship marketing, and traditional advertising, while her industry expertise encompasses financial services, insurance, travel & hospitality, and healthcare.

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