"Marketing During the Pandemic and Beyond”
A webinar presented by
Wednesday, August 19 - 2:00-3:30 PM (EST)
Sign Up Here Today!
In this new webinar, Bob Cargill will talk about the importance of authenticity and immediacy in marketing, especially as witnessed during this pandemic. He will share a handful of examples of brands that have pivoted during these tough times, changing up their messaging to align with how consumers are feeling about the world these days. You will learn how the social in social media can help you put a face on your brand and build trust among your audience which can lead to long-term, mutually-beneficial relationships.
About Bob Cargill
Bob Cargill, who was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is an experienced copywriter, content creator, social media marketer, consultant, teacher and public speaker who has worked for some 500 or so different clients over the years.
Bob's work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting and two Silvers for his video series about social media on LinkedIn.
Bob is a past president of both the New England Direct Marketing Association (1999-2000) and the American Marketing Association Boston (2018-2020). In addition to hosting his own podcast on marketing and recording YouTube videos about social media on a weekly basis, Bob is keeping especially busy these days writing a book on his career so far, tentatively titled, “20 Jobs, 20 Lessons.”