Direct Marketing...Goes Green

These days, going green isn’t just about protecting our environment … it’s about good business. 

In fact, a recent survey of B2B purchasing agents in the U.S. and Canada confirmed what many New England companies already know.  90% consider environmental factors when making their decision.  And 60% already have a green "purchasing policy" in place.

Despite popular opinion, the direct marketing industry – from printers to agencies, paper manufacturers and even the USPS – has already made great strides towards greener and more sustainable processes. 

Join us for NEDMA’s January Dinner Meeting:

Direct Marketing Goes Green
Why environmental responsibility is good business.

The program will consist of a moderated panel discussion, with useful tips and insights for your business – and an opportunity for you to ask questions and dig deeper for the information you need right now. 

Join NEDMA on January 10^th.  Remember, green is good – good for business, that is.

Our distinguished panelists …

Molly Foshay
Senior Market Development Manager
NewPage, Coated Papers

Molly Foshay is a Senior Market Development Manager for NewPage, a coated paper manufacturer in North America.  She is responsible for the co-development of sales strategies and marketing tools for NewPage products as well as specific direct mail initiatives.  Molly has been in the graphics industry for twenty years working for both creative firms and paper manufacturers.

Joe Kelley
SVP of Sales & Marketing
RR Donnelley

A 36-year veteran of the graphics industry. Joe has held positions in both manufacturing and sales with several local and national printing organizations.  He is currently SVP of Sales & Marketing for RR Donnelley and is based out of the W.E.Andrews plant. Joe holds a degree in printing technology from Rochester Institute of Technology.  

Charles Vidich
Manager, Environmental Programs
USPS

Charles Vidich is the Manager, Environmental Programs for the U.S. Postal Service Northeast Area with responsibility for 3,200 Postal facilities located in the six New England states and upstate New York. For the past 15 years he has managed the agency’s recycling, environmental compliance, industrial hygiene and environmental management system programs.  He also chaired the agency’s Greening the Mail Task Force in 1998. Mr. Vidich has master degrees in Environmental Health and City Planning – both from Harvard.

The discussion will be moderated by ...

Mariah Hunt
Senior Production Manager, Digitas LLC
Director of Monthly Meetings, NEDMA

Mariah is an industry veteran and Senior Production Manager at Digitas LLC. She also sits on the Board of Directors of the New England Direct Marketing Association. A print production, data processing and lettershop expert, Mariah has helped many clients realize cost efficiencies in the data processing, print and lettershop areas. During her career, Mariah has worked with many top name clients.