CALENDAR OF EVENTS

1st Annual NEDMA Golf Tournament
8/6/2008

JOB BANK

Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."

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Conference Overview

Day 1 - April 30th Workshop Day and Direct Marketer of the Year Dinner


9:00AM – 4:00PM Workshops

Direct Marketing 101
Pat Friesen
 
Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation
Harry Gold
 
Brett Brewer
 
Carl Harvey
 
 
 
5:00PM – 6:00PM Opening of Exhibit Halls, Direct Marketer of Year Cocktail Reception

6:00PM – 8:30PM Direct Marketer of the Year Dinner
Speaker Julie Katz, Interactive Marketing Analyst, Forrester Research


Day 2 – May 1 Full Conference and Exposition


8:00AM General Registration and Coffee

8:30AM to 9:30AM Concurrent Sessions

Lead Generation 3.0: Lead Cultivation, Lead Scoring & Lead Nurturing
Amy Marks
Jim Williams
 
Instinctive Responses: How to Make Your Message Impossible to Ignore
Nancy Harhut
 
The Role of Internet Marketing in the Overall Marketing 3.0 Mix
Steve O'Brien
 
Effective Offer Management Through Campaign Sequencing
Peter Doucette & Nazrudeen Mohammed
 
 
9:30AM – 10:30AM Continental Breakfast with Exhibitors

10:45AM – 11:45AM Concurrent Sessions
Multi-Sensory Marketing: Scents, Lights, Sound, Taste and Fabric
Mike Maguire
 
Direct Marketing Goes Green:
Why environmental responsibility is good business
Charles Vidich,
Molly Foshay, Joe Kelley
 
Making Microsites Enhance Your Direct Multi-channel Marketing
Grant A. Johnson
 
Empowering Your Customers Through Brand Engagement Tactics
Julie Donovan
 

 
11:50AM -12:00PM NEDMA Foundation Scholarship Awards

12:00PM – 12:45PM Keynote Address - Paul Gillin, Principal, Paul Gillin Communications

12:45PM- 2:00PM Lunch With the Experts, Networking in the Exhibit Hall

2:00 PM – 3:00 PM Concurrent Sessions
Reaching the Elusive C-Suite Audience
Caroline Bishop & Brian Chertok
 
From Inbox to iPod: Meshing Today's Social Media Elements into Your Strategy
Greg Cangialosi
 
Taking Back Control of Your Brand: Search Marketing for Multi-Channel Advertisers
Abe Mezrich
 
How to Get More of Your Customer's Email Addresses: Going Beyond the Basics
Austin Bliss
 
 
 
3:00PM – 3:45PM Refreshments in Exhibit Halls

3:45PM – 4:45PM Concurrent Sessions
Communications 3.0: Influencing Customer Behavior Through Online Communication
Jeff Mesnik & Kris Gates
 
Maximizing Multi-Touch Email Effectiveness Using a Mixture of Media Channels
Albert Gadbut &
Jane Kaiser
 
 
Reach Your Audience and Protect Your Brand: Essential Social Media Tool
Rusty Williams
 

 
4:45 PM - 5:30 PM Closing Party/Networking
 

Register today. For detailed presentation descriptions and featured presenter bios click to B2B Marketing, Creative, Multi-Channel Marketing, Online, Social Media and Workshops


Sponsors

For an overview of the entire two days of the 2008 Conference check out the overview.


Conference Details

When: 4/30/2008 - 5/1/2008

Where: Bentley College, LaCava Center

Event Register

Exhibitors

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