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Content Marketing: Creating Online Content that Drives Traffic and Sales

"Content is king." You've heard this saying, but what does it really mean? What it really means is that online content is now driving search, social media, and yes, sales. Marketers and business owners must now become publishers and create content on a continual basis -- or get left behind.

In this practical seminar, Web marketing expert Dianna Huff will discuss:

** Why creating online content is so important

** How to answer site visitors' unspoken questions with content

** Ideas for creating -- and repurposing -- content

** Pushing out your content via social media

You'll walk away with easy-to-implement strategies you can use right away.

Who Should Attend:

-- Anyone who works with clients who need content

-- Business owners who want to grow their businesses

-- Marketers looking for new ideas


About our speaker: Dianna Huff, President, DH Communications, Inc.

Dianna Huff is a B2B Web marketing expert who has built her online presence using SEO, blogging, and social media.

The president of DH Communications, Inc., a firm specializing in B2B Web marketing and copywriting, Dianna has been quoted in numerous blogs, books, and articles. She's also a frequent speaker on marketing and SEO and has presented to the Publicity Club of New England, the New England Direct Marketing Association, and the International Association of Business Communicators, to name a few.

Her work is featured in best selling author David Meerman Scott's new book, World Wide Rave and she is the recipient of over a half dozen marketing awards. Dianna's client list includes large and small companies across the U.S.

Event Details

When: 9/30/2010 8:30 AM to 10:30 AM
Where: Microsoft Seminar Facility

Schedule:
8:30 - 9:00 AM
Registration/networking/coffee
9:00 - 10:30 AM
Workshop

Early Bird Price Information
Member price: $40
Non-Member price: $50

Regular Price Information
After 9/27/2010 at 5pm and at the door
Member price: $50
Non-Member price: $60

Type:  Monthly Seminar

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