UPCOMING EVENTS
NEDMA's 3rd Annual Golf Tournament
8/30/2010
Annual Conference & Exposition
5/12/2011
JOB BANK
Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."
Workshops
Attendees will learn:
Direct Marketing Essentials is a powerful refresher for experienced pros and an idea-packed introduction for those new to direct marketing. This workshop is an energizing discussion with hands-on exercises, real-life examples, and plenty of opportunities to learn about the role of media (including Twitter, Facebook and LinkedIn), offers, copy and creative, testing, analysis, and other essentials of database marketing. Learn the important differences between direct marketing and direct mail … how to create offers that increase response … which media to use to target your audience … what to test and what to test first. Bring your team, send your rising stars, return for your own refresher – it's designed for everyone interested in learning new tactics and strategies. A recent alum reports landing a million dollar account applying the principles learned. Highlights of what's included: Workshop Leader: Pat Friesen is an online/offline creative strategist, copywriter, educator and columnist for Target Marketing and IDM Weekly magazines. Direct marketing clients include Sprint, Hallmark, See's Candies, Ralston Purina, Spray-N-Grow, AAA Life Insurance and Hasbro Toys. A past president of the Kansas City DMA and Direct Marketer of the Year, Pat has taught workshops for the KCDMA, DMA, Canadian DMA and NEDMA's annual conference for over 14 years. Known for her fast-paced, high energy teaching style with real-life anecdotes and tips, her seminars are widely applauded as extraordinarily informative and inspirational. Read her DM how-to articles at PatFriesen.com. In this workshop, Bob Cargill will show you how to attract attention, pique curiosity, stimulate engagement and, yes, develop new business opportunities via such social media channels as Twitter, Facebook, LinkedIn, YouTube and the blogosphere. From the mechanics to the principles to the so-called three A's – ability, affability and availability – of social media, you'll learn the steps you need to take if you want to position yourself as an opinion leader and authority, someone who's worthy of your audience's trust, support and, yes, patronage. What's a social media practitioner to do in order to be heard loud and clear above the noise of so much online activity today? How do you as a marketer or a PR pro or perhaps even an intern who's been hired to build a community of loyal fans and followers command attention, respect and adoration for the brand you represent across the social web? Highlights: Bob has presented many times at industry events and has been published or quoted on the subjects of copywriting, direct marketing, blogging and social media in numerous media outlets. Bob is a Past President of the New England Direct Marketing Association and a graduate of the MetroWest Leadership Academy. You are invited to read Bob's blog at http://wwwanewmarketingcommentator.com/, follow him on Twitter at http://www.twitter.com/cargillcreative and become a fan of his page on Facebook at http://www.facebook.com/cargillcreative.
Andrea Orvis, Group Director, e-Dialog
Kina Perez Kellogg, Senior Account Manager, e-Dialog
According to the DMA, e-mail has the highest ROI of any direct marketing channel. To really make the most of e-mail's potential, you must listen to your subscribers and use what you know about them to send targeted, relevant, personalized communications. In this presentation, Andrea Orvis, Group Director and Kina Perez Kellogg, Senior Account Manager, at e-Dialog, will share insights from e-Dialog's recent consumer e-mail relevance attitudes survey and show how building campaigns around the factors of relevance can increase your e-mail marketing performance.
Andrea is an accomplished and passionate leader with experience developing innovative and results-oriented digital one-to-one strategies for clients. She is a 7-year veteran of e-Dialog and has worked with some of the world's best direct marketers, including British Airways, Dell, and Avis/Budget Group both in the US and in the UK. Prior to e-Dialog, Andrea was part of Arnold Worldwide's Integrated Marketing Services division, working on interactive and direct mail programs for clients.
Kina has over 10 years of direct and database marketing experience. Prior to joining e-Dialog in August 2008, Kina worked as Account Manager/Business Analyst on complex database solutions for well-known retailers such as Toys R Us and Radio Shack. Kina has also been involved in helping to operationalize multi-channel marketing strategies in Marketing Operations. Spending over 5 years on the agency side, Kina has developed a best practices approach to running projects and finding client solutions, working with number of well established clients such as General Motors, OnStar, Delta Airlines, TJX, Miller Brewing, Maidenform, Brown-Forman, Resort Condominium International and Wrangler. Kina holds a BA in English Literature and Communications from CU Boulder and an MBA from Simmons College.
Pat Friesen, President, Pat Friesen & Company
Bob Cargill, President, Cargill Creative
Bob, who was named the New England Direct Marketing Association's "Direct Marketer of the Year" for 2009, is known for his expertise as a direct marketing practitioner as well as his evangelism on behalf of blogs and other social media communications tools. Having labored in the marketing trenches since 1983, his work has been recognized with more than 40 awards, including Gold from the New England Direct Marketing Association for his blog, A New Marketing Commentator, and Silver for Best Copywriting.
Conference Details
When: 5/11/2011 - 5/12/2011Where: Bentley University
