CALENDAR OF EVENTS
1st Annual NEDMA Golf Tournament
8/6/2008
JOB BANK
Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."
Creative Track
Instinctive Responses: How to Make Your Message Impossible to Ignore
Discover the "eye magnet" words and how you can use them to attract people to your message.
You can have a great offer, dazzling creative and a targeted message. Yet you may still be ignored. That's because when people encounter our direct marketing messages, they behave in ways that have less to do with what's in front of them, and more to do with basic human behavior. In fact, science has proven that human beings are hard-wired to behave in certain ways, and have developed shortcuts to processing information and making certain decisions.
Discover the 11 tenets of this instinctive behavior that makes people automatically choose to engage with your marketing message. See tested and proven examples of marketing pieces that shattered the control, performed spectacularly in the market, and represent industry bests. Learn the techniques to embed in your mail piece to increase the likelihood of it being opened, read and responded to.
Senior Vice President/Managing Director of Relationship Marketing
Hill Holliday
Prior to Hill Holliday, Nancy held senior creative management positions at Mullen and Bronner, Slosberg Humphrey (now Digitas), overseeing work for AT&T, IBM and GM Card. Nancy is a requested speaker at industry conferences, having recently returned from the 5th International Direct Marketing Conference in Moscow. She is a Caples International Awards Chair, International Echo Awards Judge, and was named Direct Marketer of the Year by the New England Direct Marketing Association.
Direct Marketing Goes Green: Why environmental responsibility is good business
Green is good—good for business that is! In fact a recent survey of B2B purchasing agents in the US and Canada confirmed what many New England companies already know. 90% consider environmental factors when making their decisions. 60% already have a green "purchasing policy" in place.
Despite popular opinion, the direct marketing industry – from printers to agencies, paper manufacturers and even the USPS – has already made great strides towards greener and more sustainable processes. This session will consist of a moderated panel discussion, with useful tips and insights for your business, and an opportunity for you to ask questions and dig deeper for the information you need right now.
Our distinguished panelists …
Molly Foshay
Senior Market Development Manager
NewPage, Coated Papers
Molly Foshay is a Senior Market Development Manager for NewPage, a coated paper manufacturer in North America. She is responsible for the co-development of sales strategies and marketing tools for NewPage products as well as specific direct mail initiatives. Molly has been in the graphics industry for twenty years working for both creative firms and paper manufacturers.Molly Foshay is a Senior Market Development Manager for NewPage, a coated paper manufacturer in North America. She is responsible for the co-development of sales strategies and marketing tools for NewPage products as well as specific direct mail initiatives. Molly has been in the graphics industry for twenty years working for both creative firms and paper manufacturers.
Joe Kelley
SVP of Sales & Marketing
RR Donnelley
A 36-year veteran of the graphics industry. Joe has held positions in both manufacturing and sales with several local and national printing organizations. He is currently SVP of Sales & Marketing for RR Donnelley and is based out of the W.E.Andrews plant. Joe holds a degree in printing technology from Rochester Institute of Technology.
Charles Vidich
Manager, Environmental Programs
USPS
Charles Vidich is the Manager, Environmental Programs for the U.S. Postal Service Northeast Area with responsibility for 3,200 Postal facilities located in the six New England states and upstate New York. For the past 15 years he has managed the agency's recycling, environmental compliance, industrial hygiene and environmental management system programs. He also chaired the agency's Greening the Mail Task Force in 1998. Mr. Vidich has master degrees in Environmental Health and City Planning – both from Harvard.
The discussion will be moderated by ...
Mariah Hunt
Senior Production Manager, Digitas LLC
Director of Monthly Meetings, NEDMA
Mariah is an industry veteran and Senior Production Manager at Digitas LLC. She also sits on the Board of Directors of the New England Direct Marketing Association. A print production, data processing and lettershop expert, Mariah has helped many clients realize cost efficiencies in the data processing, print and lettershop areas. During her career, Mariah has worked with many top name clients.